Website Designing and Search Engine Optimisation are relatively connected. The website can run smoothly and earn a huge profit when it is operated with proper content and which is SEO oriented. If a website is beautifully designed and if it can’t be found on SERP, then it is useless. So we need SEO because SEO increases your SERPs which drives and boosts user traffic and gives you the opportunity of delighting your visitors with beautiful web design and unique or attractive content.
This is why UX and a strong SEO strategy go hand in hand. Digital Marketers know that a good online presence is useful if you want a strong marketing foundation. If the basic concepts of your website are poor, you can’t expect web design or SEO to deliver amazing results. Here are some key elements or tips for web design that you must know :
Speed Optimized Web Design:
Do you know, a one-second delay can create a lot of difference in conversions, visitors, and satisfaction of customers. According to a study, the second delay in page load time yields:
- 11% fewer page views.
- A 16% decrease in customer satisfaction.
- A 7% loss in conversions.
Your website loading speed is very important and determines if you will rank in SERPs. Here are 6 simple and highly effective techniques to enhance your web page speed immediately by modifying your website design:
- Optimize images and remove the extra load.
- Make use of browser caching.
- Compress web content.
- Optimize CSS code and delivery.
- Use a very fast hosting company.
- Deactivate plugins that you don’t use.
Professional web design and the person who does SEO must know the importance of making your website mobile-friendly. If you haven’t taken this step then you are a few years behind. Google made mobile-friendliness a ranking factor in 2015. That’s 5 years ago.
The number of people searching on desktops is decreasing day by day. Without a mobile-friendly website design, you could be accidentally eliminating half of the users. That is massive.
Today in 2020, around 68% of web traffic is coming from mobile devices, which means that more than half of your audience is also likely to be on their mobile phones.
A website with a high bounce rate due to not loading properly on a mobile device like smartphones or tablets is going to send bad signals to Google, and your rankings could plummet.
Use content that search engine spiders can read easily :
Content is the blood of a website, and it is what the search engines feed on. One of the most significant aspects of SEO for web design is on-page SEO, which quickly wins because it’s simple for almost everyone to do without using tools. While designing a website, make sure you take into account good structure for content (headings, paragraphs, and links). So let’s talk about this:
1. Title Tags
An HTML title tag is the first thing a user sees in SERPs and how quickly they identify if the content matches your website. This is why you need to optimize it strategically. To get out most of the title tags, you should:
- Add keywords at the beginning of the title tag.
- Keep a tag short, about 50-60 characters.
- Insert keywords manually.
- Use the same title tag optimization tactic across the entire site.
2. Meta Descriptions
Meta Descriptions are very important because they tell your audience in more briefly what your page is about and entice them to click. To win a click, a meta description should be attractive, catchy, concise, informative, and well written. Spamming these elements would not only hurt your rankings but also discourage users from clicking on your link.
3. Heading Tags
Heading tags build a strong page structure and create a hierarchy of information. When paired with title, meta descriptions, and the content itself, your heading tags make it easier to follow and more logical.
Properly using heading tags is important in SEO. H1 is the boss of all header tags. It should be optimized for your major keywords and used only ones.
Additionally, you can use the H2 and H3 headings tag to break up large portions and make them into smaller units.
Information Architecture and URL:
We hope you use the first format.
A well-optimized URL tells the user what the page is all about and helps them find relevant information faster. Same as your tags and description, they provide a clearer context not only for users but for search engines as well.
Web Design is linked with indexability. But how?
Google crawls every page on your site before indexing it. This is why internal links are needed to make different pages Most importantly you need to make link building on your website.
Start by doing a simple Google search. For instance, the site: operator will help you see pages that are indexed. You can also check robots.txt.file to see your site’s disallows.
You can speed us the process by using Google Search Console’s Index status web crawlers.
Gaining users trust:
Unlike some other SEO factors, you really cannot measure how much people trust you or your website. However, gaining trust is still a huge part of getting your website to rank higher.
If a website looks old or outdated or is too difficult to use or have low loading speed then most people will be left with a bad impression, and they could leave and not come back.
A bad website will make it look like your business or organization doesn’t put so much effort. It should be attractive and decent too.
Let’s take an example, These days in the time of COVID-19 online shopping is at its peak. So if you have an eCommerce business then you should have the best eCommerce web design.
Web design is important when you are creating an eCommerce website. Best eCommerce web design is all about using attractive colors, fonts, images, words, and graphics to convince visitors to make a purchase. Your eCommerce website design should attract likely customers, provide great UX, and present your shop in the best spot. Here are the best eCommerce web design tips to help you take your shop to the next level:
- Keep it simple.
- Make Branding a priority.
- Think like if you want to purchase something.
- Understand the Psychology behind color and choose colors wisely.
- Use High-quality and attractive images.
- Make it look like a professional.
- Use social proof.
- Make a path to get out from the 10th to 1st step.
- Make it responsive.
It can be tricky to Design an eCommerce – but now that you know the best web design tips for eCommerce, you have everything you need to design a site that not only looks amazing but converts like crazy.
Related: Top 7 Best Web Design Tools In 2020
SEO is best done with the combination of web design, and having an attractive web design is not at all difficult. Keep those points in mind while designing your website, and then you could start seeing the higher ranking and more views that have been eluding you.