SEO TIPS FOR 2020 – The Corona Virus Year
If you are looking for a digital presence, Search engine optimization is the path you need to follow. It helps businesses to rank high in search engine result pages through relevant keywords. There are a lot of strategies, tactics and best practices of how to achieve this, but the most important thing you can do is – optimize your content, make sure that everything you own and control is simply excellent.
SEO ranking factors have very much changed drastically over the years. Search engine optimization techniques that worked even 5 years ago won’t cut it today. Every startup, agency, or organization is making use of SEO as a powerful tool to maintain a solid position in the digital marketplace to level up the ranking game.
As an SEO beginner, it can feel like you have a tremendous amount to learn, especially when Google’s algorithm uses more than 200 ranking factors to rank content. The first thing you need to do is to make the most out of SEO tactics and trends. Just scroll down and dive into the upcoming SEO trends for 2020 that will help you rank better in 2020.
Optimize for Voice Search
With the widespread use of smartphones, voice searches are gaining popularity among smartphone owners. The first and foremost thing is to optimize your website for mobile phones to stay ahead in the game. Since most voice searches are local, this tip is an absolute must if you’re a local business or have a target audience in a specific geographic area.
Related: On-Page SEO Vs Off-Page SEO
Focus on Long-Tail Keywords
Focusing on long-tail keywords is a great SEO strategy. It is found that long-tail keywords with and without on-page optimization were impacted more than single-word head terms. Even though not many people search for individual long-tail queries, when you combine them, long tails actually make up a large chunk of all Google searches. When it comes to SEO, long tails are much less competitive than shorter “head terms” which makes them easier to rank for.
Mobile-First Indexing Should Be The First Priority
Google now considers the mobile version of your site to be the primary version of your site. If your website has a separate mobile and desktop website, Google shows the mobile website to mobile users and the desktop website to desktop users. However, regardless, the indexed content will be the mobile version of the website.
Focus on making your website “finger-friendly.” Another frustration for mobile users is clicking on something accidentally while browsing or scrolling, so make sure you size your tap targets correctly and there is enough padding between those tap targets.
Optimize content for featured snippets
Featured Snippets Google search results that display a summary of a webpage directly, answering a query. It appears at the top of the search results page.
Multiple studies confirm that the majority of featured snippets are triggered by long-tail queries. Google only shows featured snippets if it trusts the source and links are one way of showing Google that you can be trusted.
As featured snippets target voice search, user intent, and high-quality content, you would notice that it will also drive value from the visitors of your site.
Related: SEO And Web Design
Reduce Bounce Rate and Increase Dwell Time
The bounce rate is the percentage of people who visit your website but then leave after looking at just one page whereas Dwell time is the time that passes between the moment you click a search result & afterward return back to the SERPs.
Content should be improved so that it is useful, educational, entertaining, and accessible if you want to reduce bounce rate and increase dwell time. If the page takes longer than a couple of seconds to load, you risk losing the visitor because it is not fast enough. Try to reduce the loading time of your videos as much as possible.
Internal linking where you add links to your content on other pages is one more solution to this.