SEO – The Beginning | Search Engine Optimization Basics

search engine optimization

All the search engines like Google, Bing, Yahoo show results, where websites and other content such as images, local listings, or videos are displayed and ranked based on what the search engines consider most relevant to the web users. Paid ads aren’t part of it as that’s a different part of the search marketing.

Search engines are like libraries for the digital age.

Instead of saving copies of ebooks, search engines like Google store copies of webpages, images, videos.

What Is SEO?

search engine optimization by codifica design studio

SEO stands for search engine optimization which is the art of ranking high on search engines like Yahoo or Bing. The search result will be visible in the top section (unpaid) known as “natural” or “organic” results.

SEO is also more complex than ever in 2020. It can sometimes be frustrating, especially if you’re relying on outdated tactics that don’t leave an impact now.

Now the Search Engine Optimization is not limited to building links, adding a few keywords, or creating any old content. It’s about providing a great experience, driving traffic to your website, and generating leads and revenue.

Why do you need SEO?

People are searching directly for your business services or products. This may vary from niche to niche, but it’s clear that Google is the dominant search engine and the need for following Google Algo updates will only help position your site and its content to rank in other search engines, as well.

If you want more organic traffic to your website/web pages, then you very much need to understand and strategies keeping Google’s algorithm in mind. If you want more video views, then it’s all learning about YouTube’s algorithm. Building a strong site architecture and providing clear navigation will allow search engines to index your site quickly and easily.

Regardless of what search engine tactics you use, search results are constantly changing and need an aggressive approach.

What things to keep in mind while strategizing SEO?

seo strategies

Although Google’s algorithm tends to remain secret, years of experience, and knowledge in SEO have resulted in a pretty good idea about the important ranking factors. So the ranking of your website is partly decided by on-page factors and off-page factors.

  • Google is always looking for pages that contain high-quality, relevant information about the searcher’s query.
  • Your site’s loading speed and “mobile-friendliness” matters
  • Identifying the terms (also known as “keywords”) people are searching for
  • Optimizing Title Tag, Meta Description, Heading Tags
  • Cornerstone content – Relevancy, Quality, Quantity
  • Making Quality Links
  • URL Structure (shorter, descriptive)
  • Strategise For Mobile SEO

Follow Codifica Knowledgebase to understand SEO, Google Search Console, Web Designing, Mobile Marketing, and Google Algorithms that change the way Google Search works.

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