Online Reputation Management – What It Is And Why Your Business Needs It

online reputation management

You work very hard to maintain your business reputation and one of the important factors in keeping your customers happy. For that, you connect with your customers and develop new features, offers to meet customers requirements

But even with the best customer service, a business is bound to see its reputation take a hit every now and then.

How can this happen?

You tried so hard to keep customers satisfied but a slight issue with the product or service all unintentional brought the negative clouds over your business.

All of a sudden you see your business lose the reliability and customers that have been there with you for long. But that’s how it works.

Growing competition, as well as lack of trust, can have a serious impact on the decision-making process consumers go through when looking to buy online.

client feedback

Online Reputation plays a key factor in a business’s online presence. Angry customers make use of the internet to share their unsatisfactory experience with the world. But they never realize that their one review can impact the business in such ways that it will lose customers and face huge losses.

That’s where online reputation management comes in.

But What is Online Reputation Management?

online reputation management

Online reputation management (ORM) means taking things in hand online. It involves the use of the right techniques and strategies to ensure that people find the right materials when they look for you on the Internet.

The purpose of ORM is to create balance, counteract misleading trends, and allow you to put your best foot forward.

Suggested Reading: Google Penguin Update – Google Search Algorithm

Online reputation management is not limited to one online review at a time so that anyone searching for your brand finds 5-star reviews and positive customer experiences that paint your company in the best possible light. Reputation management is about much more than quelling unfair reviews. It’s about making sure your brand, products, and services are accurately represented in the search results

Why you should care about your business’ online reputation?

online reviews

Internet is not just the first source of information for online users but a way to find the right business for their needs. The positive or negative reputation of the business gives the user option to choose the right one for their requirement.

It’s important to keep tabs on what people are saying about you online and then take steps to correct any inaccuracies. By actively managing your reputation, you can minimize negative customer feedback and keep your online presence as positive as possible.

Suggested Reading: Google Disavow Links Tool

You need online reputation management to take care of each of these little fires before they amount to serious damage. If implemented the right way, the way you manage your reputation allows you to learn from your customers to further improve your reputation.

ORM is also important for maintaining transparency.

Let’s take an example from the health industry:

Chiropractic practice has in a short span of time has risen and has helped many get relief from life long pains. You are a chiropractor and have been in the industry for long. You have a great experience but lack potentials.

What can be a reason?

You are using offline marketing and those methods are old school. It will cost you a lot but won’t work actually because 75% of users make use of mobile to look for chiropractors and your digital presence is next to none. It’s never too late to adapt. Opt for digital marketing for chiropractors and see the difference.

You can encourage users to provide feedback to your services online and boost your online reputation positively.  Now, with a positive reputation, a wider audience, and better online visibility, you will be able to connect with potential patients.

Suggested Reading: Facebook starts merging Instagram and Messenger chats

Launch your reputation management strategy today


Seeking out an experienced online reputation management services company and committing to an improved online image will produce great changes but patience is the key here. ORM is a long game, a painstaking process marked by victories both large and small.

5 stages for Online Reputation we follow at Codifica Design Studio:

  • Research
  • Strategy
  • Content
  • Development
  • Promotion

Today, online reputation management is as important as content marketing, paid search, and SEO for businesses. As consumers have shifted to online shopping website design in place of traditional in-store experiences, the need for positive customer sentiment has grown online.

Get in touch with us today. Drop an email to

Do you know?

reputation management facts

  • When looking for a local business, around 95% of people read online reviews
  • A good online reputation is free advertising
  • A Clutch survey found that 83% of people expect responses to social media comments in a day or less, so don’t wait too long.
  • Nearly 3 out of 4 consumers trust a company more if the reviews are positive.

Related: How Negative Reviews Impact SEO