Search Engine Optimization: On-Page SEO Vs Off-Page SEO

on-page seo vs off-page seo

Ranking well in the SERP isn’t just about finding the right keywords and amazing content. You need to consider the structure of your website and the technology used to create it and how that impacts both readers and search engine crawlers.

While there certainly are differences, you should always think about it as on-page AND off-page SEO.

A great SEO strategy considers both elements equally.

Both add to the success of an SEO campaign, but they’re two different sides of a coin. On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites.

What is On-page SEO?

on-page seo

On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings. There are a number of different facets to this, so let’s take a look at how each can impact your ranking.

  • Meta Descriptions
  • Title Tags
  • Heading Tags
  • Content Structure
  • URL structure
  • Keyword Usage
  • Internal Linking
  • Social Tags
  • Site Speed and Responsiveness

What is Off-Page SEO?

off-page SEO

Off-page SEO services focus on increasing the authority of your domain through the act of getting links from other websites. Link building is a big part of this, but it goes way beyond that.

Related: Google Penguin Update – Google Search Algorithm

A good off-page SEO strategy will improve brand awareness, boost content engagement, and show how relevant your site is to SERP users. The choices you make in on-page SEO will also impact your overall off-page SEO.

Off-site SEO factors include:

  • E-mail Outreach
  • Quality Backlinks
  • Guest blogging
  • Social Sharing
  • Branding Work

With a strategy that combines both on-page and off-page SEO, you’re giving your website the best chance it has to rank in the SERP.  With on-page SEO, you develop a website that’s structured to specific keywords; with off-page SEO, you ensure people are aware of the quality content you’re creating.

This is 2020 and you need the latest On-page and Off-page tips. Why not check our Blog: SEO tips for 2020? You might find something useful that can help your brand in any way.

To add to it, people think SEO Is Dead but do you really believe it? If you feel SEO is dead for you then we are pretty sure you aren’t doing the SEO right. Just go through this blog and create a strategy that is the demand for search engines.