Google Disavow Links Tool – Why, When and How to Use It?

Quality backlinks help a site in ranking higher than the competitors whereas Bad/low-quality backlinks cause problems.

If you have worked in SEO, these are the important things that you are already aware of. You also know that Google’s “Disavow Links Tool” can help to protect your site from backlink-related penalties.

What is Disavowing a link?

DIsavowing a link is basically informing Google/other search engines not to consider certain backlinks when crawling your website

What is Google’s “Disavow Links Tool”?

The Disavow Links Tool allows you to raise a request to Google, telling it to ignore specific backlinks for ranking purposes.

Related: Google Penguin Update – Google Search Algorithm

Penguin 4.0 marked Google’s update to a “real-time” Penguin algorithm, which also allowed Google to target link spam at a page-specific level.

The technical profess for using the Disavow Tool is very simple:

disavow spam backlinks google

You create a text file containing the linking pages or domains that you want google not to consider, then submit the file that you want to disavow via Google Search Console (GSC).

Why would you want to remove the backlink from your site?

The more links that are pointing to your site, the better, right?

Not always.

There are some harmful links that will hurt your website’s SEO if you don’t remove them at the earliest.

What is a low-quality/bad link?

According to Google, a low-quality link is one that is:

Intended to manipulate a website’s ranking in Google [or] may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

Some Sources of Bad Links You Must Avoid

These are some shortcuts in link buildings that promise to offer results but actually, they are throwing your website in the pit of bad links (web spam)

  • Paid links
  • Private Blogging Networks (PBNs)
  • Comment and forum spam
  • Negative SEO
  • Hacked Sites
  • Low-quality directories

Are there any risks of disavowing?

Even with a slight knowledge of which backlinks are good and which are bad, disavowing links still remain risky. A backlink that looks bad is not always bad and may help your site in some way.

Google has continued to warn users about the use of the disavow tool:

google disavow links warning by google

Despite this warning, the fear of a penalty has led many SEO agencies to disavow links aggressively.

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