Google recently announced that it will start paying select news publishers around the world for their content under a new licensing program. It has signed licensing deals with local & national publishers in three countries till now: Germany, Australia, and Brazil, “with more coming soon”.
Google hasn’t disclosed more information other than that the program will be part of “an enhanced storytelling experience that lets people go deeper into more complex stories”. There has been an increased demand and traffic for news content since 2016 and the onset of COVID-19.
The service will launch on Google’s News and Discover platforms.
“We are currently engaged in discussions with many more partners and plan to sign more in the coming months,” Brad Bender, Google News’ vice president of product management, said in a blog post-Thursday.
Google has increasingly invested in supporting journalism in recent years
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In the meantime, read how hackers are using google analytics to steal credit card information.