Social Media Marketing is a potential asset for all businesses and companies. You can reach new customers, can build your branding and interact with your audiences easily. It’s free to sign up on social media and it costs a little bit in social media marketing as compared to other types of advertisements.
There are some businesses which are practicing social media for some years and they still struggle to get results they should be getting because they are not using this platform correctly.
While few businesses have done a great job in social media marketing and got a unique way to attract customers.
Some best practices will succeed you in social media marketing for your businesses. And there are some worst practices too which can destroy your business.
Here are some Do’s and Don’ts for your Business
1. DON’T mix Business and Personal Profiles
I have seen a lot of business owners who post their business related posts from personal accounts. Let me tell you that no one wants to know about where you are eating tonight or which movie you are watching. That’s a way to lose followers. So, one social media ‘Do’ is to keep your business account separate from your private account.
2. Learn from your Industry’s Leaders
Check out what activities and steps have been taken by your industry’s leaders in social media. Think about what you can learn from that observation. Do what your leaders have done and taken those steps in a different way to attract customers so that you can lead to social media.
3. Design a Creative and Attractive Profile
Before you post anything, your profile on social media should be filled and should be creative and attractive. There are some social media platforms like Twitter which need a little bit like a profile picture and a website link. But if you are using Facebook, you have to create a business page and decorate it with beautiful content and have far more detailed information.
4. DON’T forget the best time to Post on Social Media
Posting something on social media is creativity itself. It’s annoying if one of your friends posts about everything from breakfast to dinner. Eventually, you unfollow or even block that person. Don’t be that business version of that friend. Wait for the right time and post creative and unique content. According to studies on social media and posting times, here are the best day and time to post:
- Monday to Friday: 2:00 am, 8:00 am – 9:00 am, and 5:00 pm.
- Don’t post in the afternoon.
- Post at 9:00 am, 1:00 pm, and 3:00 pm.
- Posts updated on Thursday, Friday, Saturday and Sunday got more engagements than other days.
- Weekends: 32% engagements.
- Weekdays: 18% engagements.
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- Sunday – Food posts.
- Monday – Fitness posts.
- Tuesday – Gadget posts.
- Wednesday- Quotes related posts.
- Thursday – Outfits or Fashion related posts.
- Friday – GIFs.
- Saturday – is best for Travel posts.
- Weekends have the highest engagement at 2:00 am, 2:00 pm, and 9:00 pm.
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- Wednesday at 3:00 pm, and 5:00 pm – 6:00 pm.
- Posts on Tuesday, Wednesday, and Thursday at 7:00 am – 8:00 am, noon , and 5:00 pm – 6:00 pm.
If you are doing an announcement then it is a better time to post. But if it is breaking news, you should post right away.
5. DO consider using Automation Software
If it is 3:00 pm and you have to post on social media, but you are in a meeting. Do you skip that post until next week?
You can use automation software like CoSchedule, Sprout Social, Oktopost, Hootsuite, Buffer, or Hubspot. These are the most popular and best automation software. But there are thousands of automation software on the internet.
Some are cheaper than others and some are free too. You just need to login and draft the post you want online. Set a timer for automatically post, and move on with your life.
6. DO Test, Monitor, and Report
Every business is different thus every social media strategy is also different. To know what works you need to monitor different trends, keywords, and other pertinent information, you need to understand CLEAT metrics.
CLEAT metrics stand for Conversions, Leads, Engagement, Affect, and Traffic.
7. DON’T be Too Salesy
Every consumer is bombarded with companies on social media trying to sell them their products. Yes, you are also trying to sell your products and services. If you try to force then it will never happen.
Avoid salesy language, you are a business owner, not a used car salesman.
8. DO Optimize your Post according to Social Media Platform
Every individual social media suits different types of posts. For example, you can be more casual on Instagram, while LinkedIn is much more professional and will likely focus on the business itself. LinkedIn users are more willing to read longer posts and they like to click on valuable resources, where Instagram users may be more likely to scroll through their feeds quickly. Each social media platform has its unique quirks, best practices and user behavior that you need to understand based on your business. You need to optimize the same content in different ways for posting it on social media. For example, adjusting text length, the style of writing, focus on the content, and of course the size of images, too.
9. DON’T Let your Employees Run Free
If your employee is handling social media profiles then it is very important to have a social media policy. We saw a huge social media no-no happen with many companies. Wrong posts can lose your followers and can ruin your image too. You have to have an open social media policy for employees in your business with some rules. If your employee does something bad that can impact on your image in the market or trying to do this, you have to be ready for the backfire.
10. DON’T Delete Consumer Comments
Unless it’s an extreme case, such as inappropriate images or language, don’t delete any comment, keep everything visible. If you are trying to delete those comments for the reputation of fear of losing customers then stop, it can harm your business reputation. Instead of deleting those comments, send a private text to those consumers to discuss it.
Social media marketing is straight-forward, try to do it with full understandings. Remember that your social media profile is the first touch-point and first thing that consumers experience with your business, so create a powerful first impression by using good tactics and full knowledge.
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